Square Becomes Block, Google Makes AI History & Other News

Business News from 29 November to 3 December 2021

Monday, 29 November 2021 News Highlights

• TikTok now has a new Business Registration feature, allowing businesses to display their business category on their profile.
• Advertisers on Snapchat can now buy multiple video formats, making it easier for advertisers to optimise their media purchases through a single advertising set.
• Instagram has been trialling videos to only be published as a Reel, no matter the posted video’s length, size or frame.

Catch up on last’s weeks news: TikTok TV, Google Ads Mobile Updates & More

Tuesday, 30 November 2021 News Highlights

• Google has revealed they value Business Profiles with both positive and negative reviews, and will evenly manually investigate businesses with a suspicious number of positive reviews.
• Twitter could soon be launching reactions and reply downvotes to a broader audience to better understand user experience on the platform.
• YouTube is working on a new insights feature for YouTube Studio to provide information on the channels, queries and content users search for.

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Thursday, 2 December 2021 News Highlights

• Google has announced a new AI model, Pathways, which is said to work like a human brain to not only accomplish tasks (like understanding sound), but to also take learnings to fulfil new tasks at the same time. It’s not yet known how Google will use the tool.
• The Palaszczuk Government and TAFE Queensland have partnered to provide a free online training course for people who work in the hospitality and entertainment industry. In the course, workers can learn how to manage the entry of people under new COVID regulations.

Friday, 3 December 2021 News Highlights

• Updates for businesses who use Square as the financial service will be changing their name to Block on December 10 to house the company’s various products.
• Meta is expanding the number of regulatory licenses it accepts from three to 27, making it easier for more businesses to be eligible to run ads about crypto.
• Google Ads Performance Planner now has the ability to add more campaigns, understand recommendations, secondary metrics for changes and analyse time range.